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Campaigns vs widgets — what’s the difference?

A campaign is the fundraiser; a widget is what you embed.

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Written by Antonio Ryckman

Campaign

A campaign is the fundraiser itself: name, story, featured image, goal, and URL slug. Donations and dedications belong to a campaign. One campaign can power several widgets.

Widget

A widget is a donation experience you place on a website or share as a link. Types include Basic Form, Interactive Experience, Donation List, Goal Tracker, Large Donor (ACH), and Large Donor Logos.

Typical setup

  1. Create one campaign (for example “Capital Campaign 2026”).

  2. Add an Interactive Experience widget for the main map page.

  3. Add a Donation List in the sidebar and a Goal Tracker in the header.

  4. Optionally add a Large Donor (ACH) form for major gifts.

All of those widgets report into the same campaign’s Donations, Supporters, Insights, and Reports.

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